Strategic Marketing Health Check
Clearer strategy = smarter priorities = stronger results
Too many brands jump into tactics - social posts, emails, funnels - without first building the strategic foundations that make marketing work long-term.
This quick, free self-assessment helps you step back and evaluate your underlying marketing strategy. In just under 10 minutes, you'll know what's working, what needs attention, and which areas to prioritise first.
- 42 questions across brand, audience, messaging and execution
- Designed specifically founders and marketers in trust-dependent sectors
- Instant snapshot where you stand - no fluff, no jargon, no sales pitch!
Strategic Marketing Health Check
Clearer strategy = smarter priorities = stronger results
Too many brands jump into tactics - social posts, emails, funnels - without first building the strategic foundations that make marketing work long-term.
This quick, free self-assessment helps you step back and evaluate your underlying marketing strategy. In just under 10 minutes, you'll know what's working, what needs attention, and which areas to prioritise first.
- 42 questions across brand, audience, messaging and execution
- Designed specifically founders and marketers in trust-dependent sectors
- Instant snapshot where you stand - no fluff, no jargon, no sales pitch!
You’ll be scored in 6 key areas:
These represent the essential foundations of effective, sustainable marketing - the structures that make all tactics perform better. There is also a dedicated section on trust signals, tailored for brands where credibility is a core part of the value proposition.
Each question is grounded in proven marketing effectiveness and refined through years of hands-on application with diverse brands.
Customer Understanding and Market Fit
How well you know and understand your customers, use market insights and shape your marketing around what really matters to them.
Brand Strategy and Positioning
Whether your brand is sharply positioned, distinctive, and consistently expressed - making it easy for your audience to recognise and understand.
Strategic Focus and Planning
How well your marketing is guided by strategic goals, channel choices, and the right balance between long-term brand building activities and short-term results.
Messaging and Channel Delivery
How effectively your message comes to life across platforms - and whether it's implemented appropriately and consistently across different channels.
Marketing Capability and Improvement
Whether you’ve got the skills, people, tools, and habits to deliver your marketing efficiently and sustainably.
Credibility and Trust Signals
How clearly and credibly your brand communicates relevant evidence, earns trust, and supports informed decisions - without hype or shortcuts.
Stop guessing, start knowing. Take 5-10 minutes to evaluate:
How healthy are your marketing foundations?
Get clarity on what's working, what's missing, and what to fix first - clear insights, zero fluff.
For brands in trust-dependent sectors that are serious about strategic growth.
